100% retained by the company

Fuel growth with non-dilutive capital

Fast, founder-friendly, and fully aligned with your success

CHT co-invests in your growth initiatives from Sales & Marketing to M&A through non-dilutive, capped-return financing aligned with cohort revenue

Lower upfront cash outflow with CHT

Fully aligned incentives, 100% of future cohorts retained by company

Company Cashflow

CHT Cashflow

$0k

-$400k

-$800k

1% retained by the company

$400k

2% retained by the company

4% retained by the company

3% retained by the company

5% retained by the company

6% retained by the company

7% retained by the company

8% retained by the company

You scale faster.
We co-fund S&M

Repayments follow revenue from cohorts

CHT co-invests 50-80% of S&M

We cover an agreed portion of your monthly marketing budget, significantly reducing your upfront capital commitment

Revenue-Linked Repayment

You repay us only when the financed cohorts generate revenue. No fixed installments, no cash-flow mismatch

Capped return

Our return is capped at a fixed rate (e.g., 1.10X) for each cohort. You keep all the future cohort revenue

Companies love
our financing solution

We provides novel debt financing solutions to fund Sales & Marketing spend for growth-stage companies with robust cohort data

Non-dilutive, no valuation event

You control your business

Deployable
in 4–5 weeks

Repayment tied  
to cohort revenue

Predictable,
capped economics

Long term
growth partner

Non-dilutive, no valuation event

You control your business

Deployable
in 4–5 weeks

Repayment tied  
to cohort revenue

Predictable,
capped economics

Long term
growth partner

Non-dilutive, no valuation event

You control your business

Deployable
in 4–5 weeks

Repayment tied  
to cohort revenue

Predictable,
capped economics

Long term
growth partner

Upgrade's flexible financing options have been crucial for our startup. We were able to secure the funds we needed without the burden of fixed repayments. Their model adapts to our revenue, which means we can manage our cash flow effectively. This has allowed us to invest in marketing and product development, leading to significant growth in our first year.

Emily Davis

Co-Founder, Startup Hub

Working with Upgrade has been a game changer for our business. The integration process was seamless, and their team provided exceptional support throughout. We were able to implement their solutions quickly, which allowed us to focus on our core business operations. The flexibility of their revenue-based financing has given us the freedom to invest in new projects without the usual financial constraints.

Jane Smith

Founder, Creative Solutions

Upgrade has become a strategic partner for us — not just a source of capital. Their revenue-based model allowed us to launch a large-scale marketing campaign without putting pressure on our cash flow. We simply repaid a portion of the revenue from newly acquired customers, which made the process seamless and efficient. This partnership has truly transformed our approach to growth and marketing.

John Doe

CEO, Tech Innovations

Our experience with Upgrade has been nothing short of excellent. They are not just a financial provider; they are a supportive partner in our journey. Their insights and guidance have helped us navigate challenges and seize opportunities. The revenue-based repayment model has aligned perfectly with our business growth, making it easier to manage our finances while expanding our reach.

David Wilson

Director of Operations, Growth Strategies

The funding we received from Upgrade was transformative. It enabled us to scale our operations and reach new markets. Their unique approach to financing, based on revenue rather than traditional metrics, allowed us to grow without the typical stress associated with loans. We are now in a position to innovate and expand our offerings, thanks to their support.

Michael Johnson

Managing Director, Future Enterprises

Leading scale-ups use
CHT to accelerate growth and extend runway.

Capture market share without dilution

Gaming

Scaled paid acquisition at 50% less cash outlay.
Marketing ROI improved 2.2x.
Reached 3x Y-o-Y revenue growth

Fintech

Fintech for SMEs scaled new channels with shared-risk S&M capital.
Acquired 2× more customers with 30% less cash outlay and reached profitability ahead of plan.

Cybersecurity

Mid-market cybersecurity SaaS used non-dilutive S&M financing to hire SDR team and fund enterprise events.
Pipeline grew 3×.
ARR grew up 90% YoY.

E-commerce

Cross-border e-commerce platform used S&M capital to ramp performance marketing 40% faster.
New customer acquisition doubled.
ROAS rose 1.9×.

Education

Subscription-based learning platform launched new geography with risk-shared S&M capital.
Marketing ROI increased 1.8×.
MRR up 2.3× within a year.

Gaming

Scaled paid acquisition at 50% less cash outlay.
Marketing ROI improved 2.2x.
Reached 3x Y-o-Y revenue growth

Fintech

Fintech for SMEs scaled new channels with shared-risk S&M capital.
Acquired 2× more customers with 30% less cash outlay and reached profitability ahead of plan.

Cybersecurity

Mid-market cybersecurity SaaS used non-dilutive S&M financing to hire SDR team and fund enterprise events.
Pipeline grew 3×.
ARR grew up 90% YoY.

E-commerce

Cross-border e-commerce platform used S&M capital to ramp performance marketing 40% faster.
New customer acquisition doubled.
ROAS rose 1.9×.

Education

Subscription-based learning platform launched new geography with risk-shared S&M capital.
Marketing ROI increased 1.8×.
MRR up 2.3× within a year.